Research and Development

Enable Future Growth Through R&D

Mediasters practices disruptive innovation. We ideate, brainstorm and generate ideas to derive highest possible returns for your project.

Research and development is one of the major means to help businesses experience future growth by developing new products or processes to improve and expand their operations.


Are you sure your IT vendor is not overselling products? Our engineers can help you and the IT vendor to set the right expectations.

The Proof of Concept (PoC) is in its credibility testing. For all the tall promises made by the IT vendor, you still want to be sure that it works as per the prediction. We’ll help you with that.

Steps for conducting successful PoC:

  • Primary testing the product in our environment.
  • Solving technical problems (achieving systems integration/throughput through a given configuration).
  • Finding the financial viability of a product.

When we conduct PoC, we carry out extensive research and review all intricacies associated with the project. The PoC is then submitted to the stakeholders. The PoC includes development costs, long term projections (finance), and service costs.

Seek our expert advice to nail Minimum Viable Product (MVP) through Build-Measure-Learn.

  • Define
  • Quantify
  • Develop Hypothesis
  • Build MVP
  • Measure
  • Iterate/Pivot

Have a business idea? Know if it is feasible.

Our experts have prepared technical feasibility studies for hundreds of clients ranging from start-ups to early stage and established companies. So if you want to know about the soundness of your project, we can help you to identify the feasibility of your idea. Technical feasibility analysis is not just for the highly technical processes but can be conducted for community action, and capacity building projects as well.

If you require angel funding, or are seeking investors for funding your big idea, a feasibility analysis is essential. It will help you identify the strengths and determine if the idea reflects a good look.

Market Research for Pivoting Businesses

  • Seek and profile large, growing and profitable markets
  • Solicit feedback from current best customers
  • Segment markets based on customer attributes, such as demographics, or based on product characteristics like “high end” vs. “low end,” “regular” vs. “light,” etc.
  • Benchmark progress against competitors